Erasmus MC - In Praise of Medicine
Erasmus MC’s Lof der Geneeskunst event brings science to the public through lectures, each year focusing on a different topic. The challenge is to make complex scientific concepts accessible and relevant to a broad audience. This has led to a series of animations designed to spark curiosity and inspire conversations about the impact of science.
Lof der Geneeskunst 2024 - The Consultation Room of the Future
This year, the theme of the annual science event Lof der Geneeskunst was "The Consultation Room of the Future"
Lof der Geneeskunst 2023 - Organ Transplantation
This year's theme focuses on organ transplantation, highlighting medical breakthroughs and offering a glimpse into the future.
Lof der Geneeskunst 2022 - In Between Dreams and Pressure
The theme of the event is 'In Between Dreams and Pressure'. Four inspiring talks about the taking care of the young generation and the importance of the first 1000 days of your life.
Lof der Geneeskunst 2021 - Stress
Three inspiring talks about the latest insights about stress and its consequences.
Lof der Geneeskunst 2020 - Covid-19
Five top professionals in the field of medical science were asked to share their vision about Covid-19; what precious lessons have we learned and what are the perspectives for the future.
We created a campaign for social media and TV. This resulted in five different virusses that correspond to the topics of the proffesionals.
Stills
2024
2023
2022
2021
2020
Credits
Client: Erasmus MC
Art Direction: Studio Finn Berenbroek
3D/CGI: Studio Finn Berenbroek
Video/sound edit: Hunted Agency
Creative direction: Hunted Agency
Year: 2020/2025